Vision:
- To promote a unified community based on a devotion to the knowledge and practice of herbal medicine
- To advance high standards of education, professional practice, and ethics in herbal medicine
- To serve as a herbal medicine resource
Goals:
- To preserve herbalism’s diversity in all it’s ethnic, cultural and philosophical traditions
- To promote public awareness of herbalists and herbalism
- To establish self-regulation and standards of education and training, codes of ethics and practice, and certification for professional herbalists practising in Ontario
- To disseminate a deep knowledge base of herbal medicine through promotional and educational materials
- To enhance communication among herbalists and herbal enthusiasts
- To represent herb enthusiasts and professional herbalists in negotiations with government regulatory bodies
- To teach awareness and protection of medicinal plant species
- To support ethical research in herbal medicine
- To provide leadership and direction for herbalism in the 21st Century
