Our Mission

Vision:

• To promote a unified community based on a devotion to the knowledge and practice of herbal medicine
• To advance high standards of education, professional practice, and ethics in herbal medicine
• To serve as a herbal medicine resource

Goals:

• To preserve herbalism’s diversity in all it’s ethnic, cultural and philosophical traditions
• To promote public awareness of herbalists and herbalism
• To establish self-regulation and standards of education and training, codes of ethics and practice, and certification for professional herbalists practising in Ontario
• To disseminate a deep knowledge base of herbal medicine through promotional and educational materials
• To enhance communication among herbalists and herbal enthusiasts
• To represent herb enthusiasts and professional herbalists in negotiations with government regulatory bodies
• To teach awareness and protection of medicinal plant species
• To support ethical research in herbal medicine
• To provide leadership and direction for herbalism in the 21st Century